EmpCo
Make every sustainability claim ready for EmpCo. The Empowering Consumers Directive changes how companies can communicate environmental and sustainability claims to consumers. Greenometer combines expert assessment with an interactive tool that reviews claims, labels, images and other visual elements, identifies potential compliance risks, links claims to supporting evidence and creates an auditable record of the assessment. From packaging and websites to campaigns and product pages, we help marketing, legal and sustainability teams know what can stay, what needs evidence and what should change.
What We Do
Greenometer helps you assess environmental claims, labels and visuals against EmpCo, document the supporting evidence and manage the entire review in one interactive, auditable tool.
01
EmpCo Claims & Visual Audit
We review claims across websites, packaging, campaigns, product pages and other consumer-facing materials, including wording, labels, symbols and visual sustainability cues.
02
Evidence & Gap Assessment
Each claim is assessed against available evidence. We identify missing substantiation, unclear wording and high-risk claims and recommend how to substantiate, qualify or amend them.
03
Interactive Compliance & Monitoring
Greenometer provides an interactive environment to assess new claims before publication, store evidence, document decisions and maintain an auditable approval trail over time. This reflects the audit, substantiation and ongoing-monitoring approach in your current service model.
We know what AI does not tell you
Old vs. New
EmpCo applies to commercial practices from the applicable date. A completed historical communication is different from packaging, webpages or campaigns that continue to be presented to consumers. The real question is whether the claim remains part of an active commercial practice.
Grey Areas
A claim may be technically accurate and still create a misleading overall impression. Context, prominence, wording, disclaimers, imagery, colours and the interaction between text and visuals can all matter. AI can flag risks; it cannot turn every case into a simple yes/no answer.
Evidence Matters
Having an LCA, carbon-footprint calculation or certificate somewhere in the organisation does not automatically substantiate a claim. The evidence must correspond to the specific claim, scope, product and assumptions used.
Audit Trail
Compliance requires more than a generated assessment. Companies need to know which version was reviewed, what evidence supported it, who approved it, what changed and why. Greenometer keeps the claim, evidence, assessment and decision connected.
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